INTRO

The marketing landscape has changed over the last few years, but one thing that is sticking around is social media. Today, we will outline some benefits and suggestions for social media use and why it matters for your business. Whether your company is small or large, social media can help you stay top-of-mind for your customers! 

WHY CARE ABOUT SOCIAL MEDIA FOR MY BUSINESS? 

With over 4.9 billion users, social media is the best way to communicate with your customers the way you want to. Did you know that 60% of business-to-consumer brands get their customers through social media? Researching your customers can help you find the best ways to engage with your audience and know which platforms to spend time on. Every business is unique, and what works for one might not work for another. Your company might thrive on Facebook while another finds its audience on LinkedIn, or maybe Instagram Reels is where your content truly shines. It can feel daunting at first, but observing where your customers are most active on social media will uncover the best platforms for your brand to succeed.

SOCIAL MEDIA MAGNIFIES MARKETING EFFORTS

Social media offers business owners a powerful tool to track marketing efforts in real time, something traditional marketing methods often couldn’t achieve. With social media, you can monitor engagement metrics like likes, shares, comments, and click-through rates, allowing you to instantly see how your audience interacts with content. This immediate feedback enables quick adjustments to campaigns, enhancing their effectiveness and providing insights into customer behavior that traditional marketing, with its delayed and often less precise results, simply cannot match.

SEO & SOCIAL MEDIA

Adding a touch of SEO to your social media can boost your efforts. SEO, or Search Engine Optimization, is all about making your content more accessible for people to find when they search online. By using the right words and phrases, your business can show up higher in search results, bringing more people to your social media pages and helping you connect with your audience. This makes your brand more recognizable and enables you to reach more potential customers. When combined with digital ads, SEO gives you a solid foundation for tracking the success of your marketing.

THE IMPORTANCE OF MAKING A SOCIAL MEDIA PLAN

Consistent, engaging social media posts begin with a Content Strategy. At OneTeam, we establish core content pillars for your business, giving us a roadmap to the types of content that will hit home with your audience. We also decide in advance on the frequency of posting, days and time to post for the highest engagement from your unique audience, and how to manage ongoing conversations and comments. Always try to have a plan behind your social media; posting without a goal or tracking is like throwing a party without telling anyone—it’s a lot of work with minimal payoff. 

You could miss out on significant growth opportunities by not tapping into social media. But don’t worry—social media doesn’t always require creating original content. You can collaborate with other brands and share their content on your platforms. This helps your customers learn more about you and showcases the causes and values you care about. For example, our CEO, Jordan Sok, recently interviewed with Voyage Ohio. You can check out her article here, which we posted on social media. Repurposing content like this can alleviate the pressure of constant content creation. 

With years of experience in social media marketing strategy, the team at OneTeam Marketing is equipped with skilled copywriters and creative designers dedicated to making your platforms shine (without adding another thing to your plate). 

Ready to elevate your brand? Let’s get started! 

Here’s how it works: 

1. Book a Discovery Call Here
2. Team Up 
3. Lead the Market