It’s no secret in 2017 that social media is now the most effective way to generate new business for the majority of markets. But for many small businesses, keeping up with every platform and the continuous changes can be a full-time job in of itself.
Here are a few recommendations to make sure you are capitalizing on you social media efforts:
1. Don’t Spread Yourself Too Thin.
Facebook, Instagram, YouTube, Twitter, Snapchat…the list of social media options can be overwhelming for anyone, let alone a small business owner. We recommend killin’ it (in a good way) on one form of social media rather than trying to execute all of them. We usually encourage most business owners to begin with Facebook.
2. Develop a Personality.
Of course your business is on social media to grow your customer-base, but don’t just advertise your product. Consumers today want to know the mission and personality behind a brand – not just be sold to. Have fun with your social media accounts, host giveaways, interact with followers – it will ultimately grow trust and convert to more business.
3. Put Dollars Towards Facebook Advertising.
There are a number of ways to advertise on Facebook and the cost is relatively inexpensive compared to forms of traditional marketing. The best part? Advertising on Facebook gives you the potential to reach a very targeted customer base, leading to more conversions.
If you are overwhelmed with your social media efforts, would like help navigating the best approach, or are just getting started, I’d love to come alongside you and help you succeed. Contact me today for a free social media assessment.
Marketing is a full-time job. You already have one. OneTeam Marketing
Solutions offers full-service marketing without the cost of a full-time marketing staff. Whether it’s a one-time project or creating and executing a business’ full marketing plan, OneTeam works with you to make sure your organization, company or product doesn’t go unnoticed. You run your business, we’ll get the word out.
Jordan specializes in digital marketing and content development, including blogging, social media and website design, as well as traditional forms of marketing. Her passion is to help small businesses find their voice and reach their target customers.