Is Unclear Messaging Costing Your Business?

by Jordan Sok · 01/31/20

· Marketing Tips




Consumers encounter more than 3,000 commercial messages per day. What makes your business’ message stand out? Are you offering to enter your customer’s story or are you asking them to enter yours? That’s a question worth chewing on this year.

“In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.” – Donald Miller

If you are a small business owner that is unsure of your messaging and marketing strategies, this blog is for you. We’ve spent years studying, applying and refining messaging philosophies for our clients, and we are confident we have a framework that works. Even better – we want to share it with you.

Our team bases all our philosophy in StoryBrand, a proven marketing framework created by best-selling author Donald Miller. After years of writing books and movies, Donald created a seven-step framework to help brands tell a clear and compelling story. The StoryBrand Framework is revolutionary because it teaches businesses to stop playing the hero, and instead, invite customers into a story where they are the hero.

We know your time is valuable, which is why we’ve broken the framework down into a quick 7-step downloadable, so you can get started. Opt-in by clicking the graphic below:

7 Steps to Clarifying your Business' Message with Donald Miller Storybrand

 

Wishing you the best,

Jordan & Brandon Sok
OneTeam Marketing Founders

P.S. Schedule a free consult to find out how we can help clarify your messaging!

Author: Jordan Sok

Jordan is the founder and CEO of OneTeam Marketing Solutions – a full-service marketing agency that feels like a part of your team. She is married to her CFO, Brandon, and has a 7-year-old named Kayden.